Monday, February 1, 2010

SuperPoke



The presentations last night were all of *high quality* . Every group did a very good job at analyzing applications and presenting their ideas. Some presentations were quite amusing, some introduces new ideas, most invoked some thoughts in my mind. After the class, I felt quite refreshing in the mind. Thanks all = )

Now is about the SuperPoke presentation:


All I could remember now is that Instead of focusing on the application's functionality, which is quite simple, Tomithy's group focused more on how to improve it and suggested to use it in Poke 'Causes'. *Tomithy throws you a Haiti earthquake, throw back?* - Jonathan. Haha. Amusing. I wasn't very clear how they wanted to implement it, how it was different from the way people are spreading the message of helping Haiti now in facebook. Besides, they did mention that SuperPoke is kind of superficial, yet they want to use it this way. Moreover, I think the way superpoke and similar application can gain popularity is different from 'Causes', which people spread by the content of the message. Below paragraph is my explanation of superpoke and friends' popularity.

In my opinion, this kind of application can be viral is normally used to gain attention and relieve boredom (see definition below). Bored? Click, click, click. Want to reconnect with some old friends but dont have a good reason or a good message? Click, click, click. That way some simple, (might be) amusing message with YOUR NAME in it will be displayed in YOUR FRIEND's wall. I dont think many people will actually respond to these poke by another poke, but definitely will have to pay a little attention to the person who poked you.


Poke
  • An action of tapping and/or softly jabbing another person using a finger, stick, or similar object to gain their attention, relieve boredom or just to be annoying.


Some comments on their presentation:

- Nice slideshow, nice effect.

- Though the way the application works is quite simple or similar to Pillow Fight, they should at least state it at first.

- 1 small note: the sentence "Prof Ben throw assignment to you, throw back?" was a waste that it wasn't "thrown" but "written" there.

- At some moment prof Ben suggest presenters can have someone else moving the slide for them. I comment to Ji Wei that it won't work. We can see it clearly in Tomithy's presentation. It was disrupted several times when Chuan Yeong moves the slides too fast or too slow, and Tomithy had to stop to tell Chuan Yeong to move it as he wanted. That is because it is very hard for the one who control the slides to understand the presenter's idea and need. Discordance can affect the presentation quite a lot. I think the best way is to have a remote control so that you can freely control the slides by yourself. That way you will not having to stick with the computer or explicitly tell another person to control the slides as wished.

About other groups:


- There was a remarkable idea many groups stated, that is redesign the applications GUI, remove ads or move it to a less remarkable position. However, I wonder if they thought it will affect the money earned by the application? For example, Pillow Fight put a lot of ads everywhere, overlap each other is because it wants to attract people most attention to these ads, and sometimes you might accidentally click on ads instead of other buttons. That makes money. Texas Hold'em Poker put the invitation right in the middle of the screen so that people will have to pay attention to it, and either cancel or fill it, but cannot ignore it. Sometimes it fails, sometimes it helps raising new users.

Com'on, they don't care if the application is popular or not, if the users' experience is the best or not, they only care how to make the most money.

So there is a trade off here: you can put more ads, more distracting pop-up to gain more money, but at the same time you have to face the fact that users will find it irritating and quit the application. It is like an upside down parabol: no ads many user yet no money, too much ads no user and thus no money, the extreme is somewhere in between: some ads, some users. So the best way to do here is trial and error: they as developers can put more ads, see how users react (number of user left, etc.) to adjust the number of app. If many people drop by adding 1 ads, they will remove it. If users hardly complain about the ads' appearance, they will keep it. That's it. I suspect these application has done that thousands time (especially application with many games like Zynga) to achieve the optimized scheme for these things.

12 comments:

  1. The poke the penguin game's music is too loud at a start, I got a shock from the Carolyn's blog last time. But her's was placed at the right column, half of the flash gets cut off, didn't get to see what happened after the pokes. Now I get to see! Quite cute lor, haha.

    SuperPoke is kind of superficial
    I think it is similar to the psychology of sending and receiving gifts. Ppl like to receive gifts from others, regardless whether it is virtual or real. With Superpoke, u can send nasty stuff as well while not hurting anyone and having fun. I think that's why it can get so popular.

    I dont think many people will actually respond to these poke by another poke, but definitely will have to pay a little attention to the person who poked you
    Sort of like seeking attention for your friends to remember you.

    I think the best way is to have a remote control so that you can freely control the slides by yourself.
    Our grp used handphone as a remote control:)

    So there is a trade off here: you can put more ads, more distracting pop-up to gain more money, but at the same time you have to face the fact that users will find it irritating and quit the application.
    This goes in line with Prof Ben's msg "Don't screw the customer to make a quick buck. Create value and build real businesses."

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  2. Wow! Poke Penguin! OMG.. Lucky I'm not inside a LT if not I think everyone's gonna stare at me!

    Okie.. I'm also another person who is tasked to write about superpoke, I guess SuperPoke is quite boring so no one commented on our blogs? haha..

    This is the link to my blog post: http://mycs3216experience.blogspot.com/2010/02/about-superpoke-tomithys-group.html

    Different from me, you wrote more about the application rather than the presentation. Actually I'm not sure which should we be writing but I guess either works.

    I also agree that something that simple can actually be viral because people on facebook are casual users and just want to spend some time.

    And as for the ads part, I really think that the UI doesnt really matter for this game. Perhaps you don't even need to go into the UI to see and do things. I remembered when I first had superpoke, I keep receiving notifications that people has poked me, and there's a link there called Poke back. By clicking on that, you can actually poke back without having to go to the site personally and click. It will just redirect you to the site for the confirmation message that's all.

    So I don't think the UI is important for such simple games which you actually can just do things without the need to go into the site.

    - Hong Jun

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  3. So there is a trade off here: you can put more ads, more distracting pop-up to gain more money, but at the same time you have to face the fact that users will find it irritating and quit the application.
    This goes in line with Prof Ben's msg "Don't screw the customer to make a quick buck. Create value and build real businesses."


    I think it's a little different. Here says the ultimate goal is money, not satisfy all customers or so (of course in most case to make money you have to make customers happy, but that's not the ultimate goal). Prof's message stress on creating value and satisfy customer.

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  4. @Hong Yun: I just wrote about anything of my concern :P I also discussed a little about the presentation itself. later will come and comment on your post = )

    The UI of superpoke is actually quite clean. At least I didn't find many pop up or ads from the page. I was discussing the view of other groups about UI & ads. Lots of groups suggested redesign or improvement of the UI like removing ads / pop up (Pillow Fight, Poker, etc.)

    I also agree that something that simple can actually be viral because people on facebook are casual users and just want to spend some time.
    Yeah! Simple and fun. Leave users some fun fun stuff to talk with friends. Too bad these kind of apps can be popular but useless.


    So I don't think the UI is important for such simple games which you actually can just do things without the need to go into the site.
    Haha, but you need somewhere to display ads :P But yeah, UI should be simple (and there actually very few things needed in the UI)

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  5. This goes in line with Prof Ben's msg "Don't screw the customer to make a quick buck. Create value and build real businesses."

    I guess what superpoke wants to do is not a enjoyable customer experience. They just want to earn as much as possible. Maybe because the social media platform is evolving at a very fast rate, that is why they only wanted to earn as much as possible. What what we always want to do is to create value for the customer. Different school of thought..

    - Hong Jun

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  6. I dont think many people will actually respond to these poke by another poke, but definitely will have to pay a little attention to the person who poked you.

    Well, that's why we were concentrating on the idea of using pokes to spread awareness~ In that short span of time spent reading the poke and its message, you might have learnt of some cause your friends are supporting, or some event that just occurred or is occurring soon. You might choose to support the cause yourself, or forward it to people you think might be interested, and thus the word spreads.

    Oh and we had the penguin on our presentation, hiding in the corner of the A+ frame =P

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  7. @Pat: so the idea of the Poke Cause is to spread awareness only? It seems that during the presentation they say that you tie up with advertisers or other companies so every poke you made you will get some money.

    I've discussed about that too in my blog. Feel free to comment about it there!

    This is the link to my blog post: http://mycs3216experience.blogspot.com/2010/02/about-superpoke-tomithys-group.html

    - Hong Jun

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  8. @Pat: but is it any different from the method they are using to spread awareness of adversaries, etc.? like the app i mentioned, the app using to spread about Haiti? meaning how do you make use of the word Poke in this situation? I didn't really get it.

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  9. At some moment prof Ben suggest presenters can have someone else moving the slide for them. I comment to Ji Wei that it won't work.

    Actually, it's not that it cannot work. Just needs practice lah. :-) Also, they had this complicated animation-like slides instead of "normal" ppt. Makes it more complicated.

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  10. @Ben: The issue can be solved using a wireless clicker/pointer (which both you and i have ;D ). Not only is it a very good investment, it removes all excuses to stand behind a computer (i.e. no barriers between speaker and audience).

    Sidenote to classmates of cs3216: I will urge everyone to invest in a good wireless clicker/pointer because i believe most people will be making presentations in school as well as in future careers.

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  11. @JiWei: Actually a lot of handphones have the capability to do that too.. My past 2 phones have the wireless presenter feature.. So no need to spend so much on a wireless presenter..

    - Hong Jun

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